Category: Online Marketting

The digital sector is becoming more and more competitive as the years progress. One way that this can be helped is by using digital marketing in order to gain a strong online presence. This blog explains how to do that, giving you 5 reasons startups are choosing digital marketing Daventry to help them grow online!

How to Grow Your Startup

Digital marketing is one of the most important tools for any startup to grow online. It can help you connect with potential customers, build your brand, and drive more leads through your website. Here are a few tips on how to get started with digital marketing:

1. Start by creating a strong website. A well-designed website is key to attracting web visitors and converting them into leads and customers. Make sure your website looks professional and is easy to navigate. Include content that will intrigue potential customers and tell your story. Shoot for a site design that looks like a modern day blog or magazine.

2. Use social media platforms to reach potential customers. Social media sites like Facebook, Twitter, LinkedIn, and Google+ allow you to connect with a large audience quickly and easily. Post interesting content that includes your company name, logo, and links to your website and social media pages. Share contests, coupons, and other free offers that will encourage people to visit your site.

3. Connect with bloggers and influencers who can promote your brand online. Join relevant online communities and forums where entrepreneurs share their insights and experiences in digital marketing.

Why Digital Marketing

Digital marketing is a growing field that is constantly changing and evolving. Firms that choose digital marketing as their growth strategy can expect to see significant benefits in terms of increased traffic, better customer retention, and increased brand awareness.

There are many reasons why firms turn to digital marketing to grow their business. Some of the most common reasons include the following:

1) Increased Traffic: Digital marketing allows you to target your audience more effectively than traditional marketing methods, which can lead to increased traffic and user engagement.

2) Better Customer Retention: With customers able to reach you through multiple channels, they are more likely to stay with your brand and make purchases.

3) Increased Brand Awareness: With a well-executed digital marketing campaign, you can increase brand awareness among potential and current customers. This can lead to increased sales and larger profits for your business.

What are the Costs of New Businesses?

Digital marketing is a cost effective way to reach potential customers online. In fact, according to a study by the Content Marketing Institute, it can be as expensive or cheaper than traditional advertising methods.

There are a few things to keep in mind when calculating costs of digital marketing:

-Targeted ads: This is the most expensive type of digital marketing and will cost the most per click. However, it will deliver the most results because it’s specifically tailored to your target audience.

-Search engine optimization (SEO): This is necessary for any business that wants to rank high in search engine results pages (SERPs). It can cost up to £5,000 per month, but it can dramatically improve your website’s visibility and ranking.

-Social media: This is one of the cheapest ways to reach an audience, but it requires time and effort to maintain a strong presence. A social media budget of $50 per month is usually adequate for small businesses.

-Email marketing: This is another low-cost option that can be very effective in reaching customers. A budget of £50 per email campaign is usually sufficient.

What’s the Best Business for a New Entrepreneur?

The decision of whether to pursue a business venture or become an entrepreneur can be daunting. There are many paths one can take in pursuit of success, but what is the best for a new individual starting out?

When it comes to starting a business, digital marketing is becoming more and more prevalent. According to Statista, digital marketing was worth £273.9 billion in 2017 and is projected to reach £391.5 billion by 2025. This growth is due in part to the increasing use of smartphones and other mobile devices, which allow businesses to reach more customers than ever before.

Many people think that becoming an entrepreneur is the way to go if they have an idea for a new business. However, this isn’t always the case. If you don’t have any experience or knowledge in the industry you’re looking to enter, it may be better to start off as a business owner instead of an entrepreneur. Here are three reasons why:

1) Becoming an entrepreneur can be risky. If your business fails, you’ll likely be responsible for all of the costs associated with that failure, including lost wages and money spent on renovations necessary after a fire or flood.

Things to Look For When Choosing a Company

When starting a small business, it is important to make wise decisions that will help your business grow. One of the most important decisions you can make is choosing a company to help with your marketing efforts. Here are some things to look for when choosing a digital marketing company:

-Experience: Make sure the company has experience working with small businesses. They should be able to point you in the right direction and provide guidance throughout your campaign.

– Pricing: Be sure to find a pricing structure that works for you. Do not overspend on your marketing efforts just because a company claims to have expensive tools and services. Instead, get quotes from different companies and find one that fits your budget while providing the necessary services.

– Services: It is important to specify what services you need from the digital marketing company. This includes things like website design, social media management, and email marketing. Specify these needs upfront so you know exactly what you are getting in return for your investment.

– Commitment: Find a company that is committed to helping your business grow. Ask about their past work with small businesses and what they plan to do to help yours grow as well.

Ultimately, there are many differences between BigCommerce and Shopify, arguably the two most popular ecommerce platforms right now. Both focus on attracting customers and offering multiple regions/countries you can operate in.

Both Shopify and BigCommerce are ecommerce platforms that allow users to easily build e-commerce websites. While both offer an array of features, their primary difference lies in their price. Regardless of which one you choose, both platforms have many features, including an array of attractive templates, easy-to-use tools, and thousands of add-ons. In addition, both platforms provide a secure shopping experience, and their respective disadvantages can be made up for by easily installing and using add-ons. Plus, both are great for beginners thanks to their excellent support teams, you can contact them at any time, and you will find a wealth of support documentation.

Let’s take a look at some of the more intricate points for each:

Both Shopify & BigCommerce Have Comparable Features

Both systems are comparable when it comes to advanced features and functionality. Shopify offers 99.9 percent uptime and low transaction fees, while BigCommerce has a scalability and unlimited bandwidth. They both offer account managers, guided setup, and support. However, if you’re starting out, you may find a simpler solution with Shopify than BigCommerce. In terms of features, these two solutions are similar in many ways. You can find other options for free eCommerce website builders here.

Which Platform has the Most Features?

Although both systems have similar features, Shopify offers more features. The platform has more themes and apps. Moreover, it has a greater variety of integrations, which is a great advantage compared to BigCommerce. Moreover, it does not charge any fee for payment processing, unlike BigCommerce. Additionally, it’s easy to customize and use, which is especially important if you’re running a large online store.

Which is Better for Small to Medium Sized Businesses?

While Shopify focuses on small businesses, BigCommerce focuses on attracting big retailers. In short, when comparing the two platforms, Shopify is the better choice for small and mid-sized businesses. Its app store offers a wide selection of extensions, but BigCommerce does not.

BigCommerce is more for large eComm stores thanks to its third-party ecosystem, which is more developed, contains many developer and design communities, and it has a single management interface.

Which Platform is Better for Mobile Compatibility?

Among the two, Shopify has a more robust mobile app, while BigCommerce has an easier editor. Despite the similarities in features and pricing, BigCommerce has a bigger user community. Those with extensive knowledge of the technology can easily make it their own shop with a customized theme. For small businesses, a powerful POS system is essential for a successful online business. With Shopify, you can build an online store in just a few days.

Which Offers the Most Flexibility?

While both platforms offer a number of features, BigCommerce’s features are more flexible and customizable. It is easier to set up a multilingual store with Shopify than with BigCommerce. It also has more powerful built-in SEO tools. If you are a beginner, however, you’ll want to consider the features of both platforms before making a decision. Besides, the differences between the two platforms aren’t limited to the platform you choose. They also offer great support for multiple languages and scalability.

Weighing Up Both Shopify Vs BigCommerce (Key Differences to Consider)

In the shopify vs bigcommerce debate, although both platforms have their strengths, there are several differences and similarities. They are both great for creating e-commerce websites. However, we would say BigCommerce is generally the better choice for big businesses with bulk transactions and product lines because it is more affordable than Shopify in this respect. It also supports different payment gateways.

On the other hand, Shopify is easier to customize and has more features, but it is more limited in terms of scalability which is why we say BigCommerce is better for large businesses. Unlike BigCommerce, Shopify is more flexible, allowing you to create a website of any size. Both platforms offer free trials, which means you can try them out risk-free. Trying out a platform before buying is vital to avoid making costly mistakes.

While Shopify offers more features, it also charges more for its services (not a problem for small businesses as the costs aren’t that high. Costs only become an issue when your site grows. In addition to the higher price, you do get more apps and a more diverse community with Shopify. While BigCommerce does not charge any fees, it does require payment of an annual fee. You can also choose between different plans for different purposes.

Business text messages are different from friends and family in that they may be seen and not always be receptive. When using bulk SMS for marketing you need to understand your client base. The current era has users attached to their mobile phones meaning a single text message has the power to evoke emotions in its owners.

If you are a marketer using bulk text messaging, your accomplishments are centered on the growing the amount of opt-in mobile database participants and their engagement. Users have the power to unsubscribe easily if they feel bothered or distressed.

Besides practicing the best ideas with text messages, one of the fastest ways to distress mobile database subscribers is to send them short messages at the wrong time.  For example, waking them in the middle of the night to share a fast food offer or a payment reminder as to the first thing when they wake up. This will highly trigger the user to unsubscribe.

To avoid inconveniencing your subscribers you need to consider the times of day that they are on their phones the most and what periods are most suitable for within their daily routine.

These are timings considerations:

1. Mondays have a very low response rate
2. Research shows that Mondays have the lowest response mostly because of the overwhelming content they receive over the weekend. Unless your message is an important reminder, Mondays are not the best days to send marketing messages/
3. Avoid rush hour at all times. Since everyone is usually busy around this time, means they are unlikely to be read and eventually ignored.
4. Think of when users are likely not to receive phone calls that are early mornings and late at night. The same goes for text messages, avoid sending text messages at the said time
5. Desist from sending unexpected or irrelevant messages on holidays or during major events, always have a clear purpose for sending messages at this time
6. Users opt-in and then forget why so following up with a message immediately keeps them engaged and build loyal followers
7. Know when clients usually respond and give them enough time during the day to be interactive this will allow you to draft and schedule delivery at any time/ It is significant to leave your customers enough time during the day to take the action you want them to take. You may also use Bulk SMS Marketing Software like Scheduler for drafting your messages now and scheduling them for delivery at any time that you find right for your customers; Celcom Africa the leading Bulk SMS provider in Kenya has the most friendly and easy to use customer interface that allows scheduling of texts in future The biggest day for retailers is Black Friday. So it is ideal time and season to send a message on the few days leading to it and also during it because the customers are eager and anticipating

Keep in mind that these are only suggested times and days, it is advised to experiment and assess your customers by trying to send bulk SMS at different days and times to see what works best for you.

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Online marketing undergoes a fast-paced growth on a daily basis. New marketing strategies and tools are introduced to the market regularly. For you to keep up, you must have an in-depth understanding of this form of marketing, think critically, make independent decisions, and be ceaselessly creative. Online marketing gives you the freedom to publicize and promote your products or services and get an immediate reaction. You can enjoy the immense benefits associated with this mode of marketing by devising a strategy that suits your business’ objectives. This guide will help you sharpen your online marketing strategy and remain competitive in an aggressive sector.

1. Give your clients a laser focus 

Clients, prospects, and plants play a crucial role in stabilizing and driving your business towards success. You need to ensure that your marketing strategy caters to their needs and preferences. The first step of successful marketing is gaining a deep mastery of what your clients need. You should carry out thorough research on the demographic, behavioral, and psychological attributes of your customers. When trying to understand your clients, think of them as individuals instead of groups. Do not compartmentalize them into uniform, pre-existing categories. Instead, make your primary customer sections unique to your company.

2. Develop a strong marketing framework 

You should accord utmost respect and lots of attention to your online marketing strategy just like any other important business function. Your marketing programs should focus on generating more profits and increasing revenue. Come up with a strategy that qualifies your marketing programs as an ROI generating, valuable business function. Use platforms like Google analytics to collect a wide array of data, including pages visited by consumers, what products they purchase, and the amount of time they spend on specific pages. This data will allow you to expand your marketing campaign to accommodate the needs of prospective clients.

3. Advance your brand’s story

When people spend their hard-earned money on your products or services, they think with both their emotional and rational brains. Storytelling is a powerful tool that your business can leverage to build customer relationships. Brand storytelling goes beyond your blog posts, social media pages, and content you upload on your website. Strategies that you employ to deliver your message to your clients matter a lot. Your values also matter. Honesty and transparency are crucial when it comes to brand storytelling.

4. Promote social media engagement

Social media has turned out to be a reliable advertising platform for many businesses due to its ability to offer many targeting methods. Open official pages for your company across different social media platforms and use them to recruit more customers. Use country, ages, and interests as the metrics for targeting your clients. That way, you will streamline your interaction with them and inspire engagement via digital media.

5. Focus on outshining your competitors

Many businesses have transitioned from traditional advertising tactics to modern marketing techniques like SEO, Google AdWords, and social media. With numerous competitors in the business world, it requires creativity to market your company and stay ahead of the competitors. Tools such as Google Alerts can help you keep track on their marketing tactics or products and learn new ideas that could boost your business.

You should ensure that your business has a strong online presence. Effective online marketing enhances your online visibility and allows clients to access your firm throughout the day, every day. Investing your time and resources in online marketing will improve reliability, sales, and success.